101 Hotel 

In a land of purity - pure air, pure water, pure vegetation - a new hotel has opened its doors. Having a commanding presence in the oldest postal code of Reykjavík, 101 hotel neighbors the city's administrative buildings and the Icelandic Opera House. Though the exterior will reflect the strength and character of its Icelandic history, the interior will be of refined elegance, a stylish sense of comfort pervading throughout. The highlight of the decor, however, will be the guests themselves. Those who enjoy a balance of body and mind will appreciate 101 hotel's proximity to the business district, nightlife and geothermal pools, as well as the attentive amenities and services. Whether you are drawn to Reykjavík for work or play, 101 hotel is purely about you.